This is default featured slide 1 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

This is default featured slide 2 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

This is default featured slide 3 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

This is default featured slide 4 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

This is default featured slide 5 title

Go to Blogger edit html and find these sentences.Now replace these sentences with your own descriptions.This theme is Bloggerized by Lasantha Bandara - Premiumbloggertemplates.com.

Kamis, 22 Maret 2012

Ebook Free , by Paul Moore

Ebook Free , by Paul Moore

To obtain exactly what you truly intend to make, reading this publication can be attained each time you have possibility to check out. Yeah, analysis is a has to from everybody, not only when you are being in the college. Reading will make you better and also much better in understanding as well as lessons. Many experiences can be additionally gotten from checking out just. So, be a good idea to get all those take advantage of , By Paul Moore to review as well as end up.

, by Paul Moore

, by Paul Moore


, by Paul Moore


Ebook Free , by Paul Moore

Obtain your preferred publication just in this web site! This is an excellent site that you can go to each day, additionally each time you have extra time. As well as the factors of why you need to get in this website are that you could learn lots of collections books. Category, types, and authors are numerous. However, when you have actually read this web page, you will certainly obtain a publication that we primarily supply. , By Paul Moore is the title of the book.

Checking out will certainly not give you many things. Yet, checking out will give exactly what you need. Every publication has particular topic and lesson to take. It will certainly make everyone need to select just what publication they will certainly read. It makes the lesson to take will actually connect to how the person needs. In this situation, the visibility of this site will really assist readers to discover numerous books. So, actually, there is not just the , By Paul Moore, there are still great deals of type of guides to accumulate.

Te book is suggested due to some functions and also factors. If you have actually found out about the writer of , By Paul Moore, you will be so certain that this book is very correct for you reading this book suggests you could get some expertise from this fantastic author. When you review it consistently as well as completely, you can truly find why this publication is advised. However, when you just want to finish reading it without comprehending the significance, it will suggest absolutely nothing.

So, when you have actually found guide and aim to read it earlier, you can be one advance to your friends that have not read it yet. This publication doesn't provide you anything, but it will certainly provide you lots of things to discover and act. When you have determined to start reviewing as your behavior, you could appreciate , By Paul Moore as one of the material to check out initially. Checking out will not be obliged, actually. Checking out is one's need that could stare at any person else. You can be part of the book fans and great readers to always check out and end up the useful books.

, by Paul Moore

Product details

File Size: 1618 KB

Print Length: 102 pages

Simultaneous Device Usage: Unlimited

Publication Date: February 23, 2015

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00TY63KQM

Text-to-Speech:

Enabled

P.when("jQuery", "a-popover", "ready").execute(function ($, popover) {

var $ttsPopover = $('#ttsPop');

popover.create($ttsPopover, {

"closeButton": "false",

"position": "triggerBottom",

"width": "256",

"popoverLabel": "Text-to-Speech Popover",

"closeButtonLabel": "Text-to-Speech Close Popover",

"content": '

' + "Text-to-Speech is available for the Kindle Fire HDX, Kindle Fire HD, Kindle Fire, Kindle Touch, Kindle Keyboard, Kindle (2nd generation), Kindle DX, Amazon Echo, Amazon Tap, and Echo Dot." + '
'

});

});

X-Ray:

Not Enabled

P.when("jQuery", "a-popover", "ready").execute(function ($, popover) {

var $xrayPopover = $('#xrayPop_257584C4434D11E98CB101CF09960981');

popover.create($xrayPopover, {

"closeButton": "false",

"position": "triggerBottom",

"width": "256",

"popoverLabel": "X-Ray Popover ",

"closeButtonLabel": "X-Ray Close Popover",

"content": '

' + "X-Ray is not available for this item" + '
',

});

});

Word Wise: Not Enabled

Lending: Not Enabled

Screen Reader:

Supported

P.when("jQuery", "a-popover", "ready").execute(function ($, popover) {

var $screenReaderPopover = $('#screenReaderPopover');

popover.create($screenReaderPopover, {

"position": "triggerBottom",

"width": "500",

"content": '

' + "The text of this e-book can be read by popular screen readers. Descriptive text for images (known as “ALT text”) can be read using the Kindle for PC app and on Fire OS devices if the publisher has included it. If this e-book contains other types of non-text content (for example, some charts and math equations), that content will not currently be read by screen readers. Learn more" + '
',

"popoverLabel": "The text of this e-book can be read by popular screen readers. Descriptive text for images (known as “ALT text”) can be read using the Kindle for PC app if the publisher has included it. If this e-book contains other types of non-text content (for example, some charts and math equations), that content will not currently be read by screen readers.",

"closeButtonLabel": "Screen Reader Close Popover"

});

});

Enhanced Typesetting:

Enabled

P.when("jQuery", "a-popover", "ready").execute(function ($, popover) {

var $typesettingPopover = $('#typesettingPopover');

popover.create($typesettingPopover, {

"position": "triggerBottom",

"width": "256",

"content": '

' + "Enhanced typesetting improvements offer faster reading with less eye strain and beautiful page layouts, even at larger font sizes. Learn More" + '
',

"popoverLabel": "Enhanced Typesetting Popover",

"closeButtonLabel": "Enhanced Typesetting Close Popover"

});

});

Amazon Best Sellers Rank:

#357,628 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

I have purchased a number of IR photo books. This book was disappointing. The model is attractive but the number and types of poses are limited. All have a black background, in the studio and all shot through a soft focus filter. I don't regret buying the book but it could be a lot more.

, by Paul Moore PDF
, by Paul Moore EPub
, by Paul Moore Doc
, by Paul Moore iBooks
, by Paul Moore rtf
, by Paul Moore Mobipocket
, by Paul Moore Kindle

, by Paul Moore PDF

, by Paul Moore PDF

, by Paul Moore PDF
, by Paul Moore PDF

Senin, 12 Maret 2012

Free PDF Brand Relevance: Making Competitors Irrelevant, by David A. Aaker

Free PDF Brand Relevance: Making Competitors Irrelevant, by David A. Aaker

As we explained in the past, the innovation assists us to always realize that life will be always less complicated. Reviewing publication Brand Relevance: Making Competitors Irrelevant, By David A. Aaker practice is additionally among the perks to get today. Why? Technology could be utilized to provide the e-book Brand Relevance: Making Competitors Irrelevant, By David A. Aaker in only soft documents system that could be opened up each time you really want as well as almost everywhere you require without bringing this Brand Relevance: Making Competitors Irrelevant, By David A. Aaker prints in your hand.

Brand Relevance: Making Competitors Irrelevant, by David A. Aaker

Brand Relevance: Making Competitors Irrelevant, by David A. Aaker


Brand Relevance: Making Competitors Irrelevant, by David A. Aaker


Free PDF Brand Relevance: Making Competitors Irrelevant, by David A. Aaker

Still need brand-new motivation to cover as well as fix your issues? Is your trouble pertaining to business, job deadline, life, institutions, or others? Of course all individuals will are such issues that could lead them constantly make wonderful initiatives. To assist you, we will share a god book to read. Possibly it will aid you to fix certain trouble that you deal with now. That is the soft documents of Brand Relevance: Making Competitors Irrelevant, By David A. Aaker as advised publication in this site today.

Reading, again, will provide you something brand-new. Something that you do not know then disclosed to be renowneded with the e-book Brand Relevance: Making Competitors Irrelevant, By David A. Aaker message. Some expertise or session that re obtained from reading books is vast. More publications Brand Relevance: Making Competitors Irrelevant, By David A. Aaker you review, even more knowledge you obtain, as well as much more opportunities to consistently like reviewing publications. Due to the fact that of this factor, checking out publication needs to be begun from earlier. It is as what you can acquire from the e-book Brand Relevance: Making Competitors Irrelevant, By David A. Aaker

It also comes with the top quality of the author to describe the definition and words for the readers. If you should obtain the inspiring means how the book will be needed, you should know exactly what to do. It relates to exactly how you make handle the problems of your needs. Brand Relevance: Making Competitors Irrelevant, By David A. Aaker is one that will lead you to achieve that thing. You could completely establish the problem making better.

And the reasons that you ought to pick this suggested publication is that it's composed by a preferred writer worldwide. You could not be able to get this publication conveniently; this is why we offer you here to alleviate. Being easy to get guide to review in fact comes to be the primary step to finish. Sometimes, you will certainly deal with difficulties in locating the Brand Relevance: Making Competitors Irrelevant, By David A. Aaker outside. Yet here, you will not deal with that trouble.

Brand Relevance: Making Competitors Irrelevant, by David A. Aaker

From Publishers Weekly

Starred Review. Brand guru Aaker (Building Strong Brands) explains how companies can keep their brand relevant through innovation and the creation of new categories or subcategories that they can "own" in the minds of consumers. While plenty of books emphasize the need for constant innovation, Aaker dives deeper; customers determine brand relevance and companies as diverse as Japanese beer maker Asahi, Xerox, IKEA, Zappos, and Apple have each carved out a unique market niche, a niche that must be protected through the creation of barriers for competitors, Aaker argues. Postmortem evaluations of epic failures like the Segway, Nabisco's Snackwells product line, and Apple's Newton digital assistant will help brand managers avoid costly and high-profile marketing missteps. Those familiar with the author's work will recognize his textbook approach. His clear prose and honest assessments will resonate with small business owners or brand managers and should be required reading for anyone with a vested interest in keeping their company on the tip of their consumers' tongues. (Jan.) (c) Copyright PWxyz, LLC. All rights reserved.

Read more

From the Inside Flap

This ground-breaking book clearly defines the concept of brand relevance and shows what it takes to channel innovation and manage the competitive arena so that competition is reduced or eliminated. Throughout the book, branding guru David Aaker explains how brand relevance drives market dynamics using dozens of illustrative case studies involving brands such as Asahi Beer, Prius, Whole Foods Market, Hyundai, Zappos, Wheaties Fuel, Zipcar, Muji, Cafe Steamers, GE, SalesForce.com, and Apple. He reveals how brand teams have turned away from destructive brand preference competition by making other brands irrelevant. Adopting Aaker's brand relevance model—in which innovative offerings form categories and subcategories—provides dramatic opportunities for brand teams with insight and the ability to lead the market. As Aaker explains, successful brand relevance competition involves four vital tasks: concept generation, concept evaluation, creating barriers to the competition and, critically, actively defining and managing the new category or subcategory. It also involves being on top of the market, the competition, and the technology so that they get the timing right, a crucial element of a successful brand relevance strategy. Brand relevance is a threat as well as an opportunity to firms facing dynamic markets. Aaker shows how to avoid having a brand go into decline because people no longer consider it relevant. Brands that can create and manage new categories or subcategories making competitors irrelevant will prosper while others will be mired in debilitating marketplace battles or will be losing relevance and market position.

Read more

See all Editorial Reviews

Product details

Hardcover: 400 pages

Publisher: Jossey-Bass; 1 edition (January 25, 2011)

Language: English

ISBN-10: 0470613580

ISBN-13: 978-0470613580

Product Dimensions:

6.3 x 1.3 x 9.3 inches

Shipping Weight: 1.3 pounds (View shipping rates and policies)

Average Customer Review:

4.0 out of 5 stars

21 customer reviews

Amazon Best Sellers Rank:

#365,508 in Books (See Top 100 in Books)

I don't care about typos, errors, structure or any other technical distractions (actual or imagined). What I care about are distinctive ideas that help me be more successful in what I need to do. Aaker does that here with Brand Relevance.

I'd like to throw some cold water on the reviews posted so far. I feel duped by the surfeit of 5-star ratings on Amazon as well as the endless litany of Praise From Important People on the book's jacket.First, I do think there are good ideas to be found in this book. To make some real moo-lah you want to create a new category or sub-category. OK, got it. The creation of new categories is well-covered in other books, but I guess Aaker's contribution is to tout the creation of a sub-category from an existing category. Not exactly an earth-shattering revelation, but if you work at BigCo it might make the message of radical innovation more palatable.The writing style and organization of this book are quite bad. First, the writing style. It appears that the author is capable of only one metaphor in marketing, and that is "winning the war". Everything is about "winners and losers", which seems to me at odds with the central premise of creating a new product category -- which create winners without necessarily making losers of existing players.There is an unnecessary amount of jargon in this book. Instead of simply saying, "when other firms enter the market," he refers to "a brand preference context emerging." What?I found a number of factual and typographical errors in the book. It becomes quickly apparent that the author is a "sales guy", not a "product guy". Every product introduction fits into a neat narrative, either succeeding wildly or being "too little, too late." There's really no depth of understanding about products or product psychology. I found it particularly troubling that he referred to IKEA furniture as "high quality." Even the folks at IKEA know that their stuff is not very well-made. That's part of their product positioning.And now, the book's organization. It's terrible. The book starts, rather mysteriously, with a long-winded narrative about Japanese beer market share changing over time. It's up to you to figure out why you should care. Then there's a chapter on cars and a chapter on food. This would make sense if the author had a deep understanding of the psychology of car-buying or food-shopping, but it's basically a collection of unrelated "war stories" and market-share spanning a century. The Model T. The Porsche. The Edsel. The Yugo. The Volkswagen. The mini-van. Electric cars. What do they have in common? They're all cars! It would make a lot more sense to organize the stories according to concepts (such as "creating a new category"), but I guess that would only leave two chapters. As it is, organizing the book around industry will only be of interest to people in those industries -- except not, because again, he shows only a superficial understanding of the products themselves.I'd like to go on, but I've only made it 40% through this book and I really don't want to spend any more time thinking about it. I want to give the book 2.5 stars but I am feeling charitable and will round it up to 3. If you want to buy books with actual content and original examples that cover the same turf, I recommend Blue Ocean Strategy by Kim and Mauborgne and Different by Youngme Moon. The latter exhibits the deepest product psychology of any marketing book I've read. Highly recommended, unlike this book.

Success in business is not about winning the brand preference battle so much as the brand relevance war with an innovative offering that achieves sustainable differentiation by creating a new category or subcategory, according to David Aaker in this book. Conversely, brands often decline, not because they have lost their ability to deliver or the loyalty of their customers, but because they have become less relevant.The book goes on to describe numerous examples of companies which have gained substantial competitive advantages by creating in the minds of potential customers a new category or subcategory of product. Examples from the field of retailing include Muji, IKEA, Zara, H&M, Best Buy, Whole Foods Market, Subway and Zappos. Examples from the automobile industry include the Toyota Prius, the Saturn, the Chrysler minivan, the Tata Nano, Enterprise Rent-A-Car and Zipcar.Creating brand relevance is a matter of framing new categories and sub-categories and influencing customers' perspectives by creating mental associations. To create new categories, an organization must be involved in finding concepts, evaluating them, using them to define new categories, and creating barriers for competitors. All is not lost if a company finds itself becoming irrelevant; the author gives plenty of examples of companies which have recovered relevance through renewed innovation.There are numerous other books available which discuss the importance of differentiation, but none describe it quite in the same way as the present author does. Differentiation is important, but a key aspect of business success lies in communicating the differences to the target market in such a way as to excite ongoing interest. This book is a bit longer than I would have liked, but the author's advice and conclusions seem to be very pertinent.

Great Information!

Aaker does a great job of explaining what he means by relevance, and providing examples to legitimately back it up.

This is a text for a class I was taking. The online course provided an e-book which I found difficult to use so I purchased a hard copy. However, if you're into marketing it is an excellent read. I am a marketing major, and the text I had in another class was by the same author it was also an excellent read. I highly recommend.Matt S.

Aaker's idea for making other brands irrelevant will not work for every situation, but it will for most. And you can certainly avoid becoming irrelevant yourself.

Great book, People think hard work create wealth, Unfortunately wealth create wealth.

Brand Relevance: Making Competitors Irrelevant, by David A. Aaker PDF
Brand Relevance: Making Competitors Irrelevant, by David A. Aaker EPub
Brand Relevance: Making Competitors Irrelevant, by David A. Aaker Doc
Brand Relevance: Making Competitors Irrelevant, by David A. Aaker iBooks
Brand Relevance: Making Competitors Irrelevant, by David A. Aaker rtf
Brand Relevance: Making Competitors Irrelevant, by David A. Aaker Mobipocket
Brand Relevance: Making Competitors Irrelevant, by David A. Aaker Kindle

Brand Relevance: Making Competitors Irrelevant, by David A. Aaker PDF

Brand Relevance: Making Competitors Irrelevant, by David A. Aaker PDF

Brand Relevance: Making Competitors Irrelevant, by David A. Aaker PDF
Brand Relevance: Making Competitors Irrelevant, by David A. Aaker PDF

Kamis, 08 Maret 2012

Get Free Ebook The Singularity Is Near: When Humans Transcend Biology

Get Free Ebook The Singularity Is Near: When Humans Transcend Biology

By reading The Singularity Is Near: When Humans Transcend Biology, you can understand the understanding as well as points even more, not only regarding exactly what you get from people to people. Reserve The Singularity Is Near: When Humans Transcend Biology will be much more trusted. As this The Singularity Is Near: When Humans Transcend Biology, it will truly give you the good idea to be effective. It is not only for you to be success in certain life; you can be effective in everything. The success can be started by understanding the fundamental knowledge and also do actions.

The Singularity Is Near: When Humans Transcend Biology

The Singularity Is Near: When Humans Transcend Biology


The Singularity Is Near: When Humans Transcend Biology


Get Free Ebook The Singularity Is Near: When Humans Transcend Biology

Bring home currently the book qualified The Singularity Is Near: When Humans Transcend Biology to be your sources when mosting likely to check out. It can be your new collection to not only show in your racks but likewise be the one that could assist you penalizeding the very best sources. As in common, book is the window to obtain in the world as well as you could open up the world easily. These sensible words are really familiar with you, isn't it?

As well as below, that book is The Singularity Is Near: When Humans Transcend Biology, as you require it adapting the topic of your challenges. Life is obstacles, tasks, and also tasks are additionally difficulties, and also there are many points to be challenges. When you are definitely overwhelmed, simply get this book, and pick the essential information from the book. The material of this could be complicated as well as there are many styles, yet checking out based upon the subject or reading web page by web page could assist you to understand just that book.

Many individuals will feel so challenging when looking for guide from immigrant. The far distance and also tough area to obtain the resources come to be the big problems to encounter. However, by visiting this site, you can find The Singularity Is Near: When Humans Transcend Biology conveniently. Why? We are the collection based internet that come the million titles of the books from many countries. Simply find the search and also locate the title. Get also connect download when you have guide. If this book is your option, you could directly get it as yours

The writer is actually clever to pick words to utilize in making this publication. The choices of words are essential to create a publication. It will certainly appertain to check out by such certain cultures. Yet one of the advancements of this book is that this book is actually appropriate for every society. You could not hesitate to know nothing after reading this book. The Singularity Is Near: When Humans Transcend Biology can assist you to discover lots of points after reading.

The Singularity Is Near: When Humans Transcend Biology

From Publishers Weekly

Starred Review. Renowned inventor Kurzweil (The Age of Spiritual Machines) may be technology's most credibly hyperbolic optimist. Elsewhere he has argued that eliminating fat intake can prevent cancer; here, his quarry is the future of consciousness and intelligence. Humankind, it runs, is at the threshold of an epoch ("the singularity," a reference to the theoretical limitlessness of exponential expansion) that will see the merging of our biology with the staggering achievements of "GNR" (genetics, nanotechnology and robotics) to create a species of unrecognizably high intelligence, durability, comprehension, memory and so on. The word "unrecognizable" is not chosen lightly: wherever this is heading, it won't look like us. Kurzweil's argument is necessarily twofold: it's not enough to argue that there are virtually no constraints on our capacity; he must also convince readers that such developments are desirable. In essence, he conflates the wholesale transformation of the species with "immortality," for which read a repeal of human limit. In less capable hands, this phantasmagoria of speculative extrapolation, which incorporates a bewildering variety of charts, quotations, playful Socratic dialogues and sidebars, would be easier to dismiss. But Kurzweil is a true scientist—a large-minded one at that—and gives due space both to "the panoply of existential risks" as he sees them and the many presumed lines of attack others might bring to bear. What's arresting isn't the degree to which Kurzweil's heady and bracing vision fails to convince—given the scope of his projections, that's inevitable—but the degree to which it seems downright plausible. (Sept.) Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Read more

From Bookmarks Magazine

Kurzweil is one of the worldÂ’s most respected thinkers and entrepreneurs. Yet the thesis he posits in Singularity is so singular that many readers will be astounded—and perhaps skeptical. Think Blade Runner or Being John Malkovich magnified trillion-fold. Even if one were to embrace his techno-optimism, which he backs up with fascinating details, Kurzweil leaves some important questions relating to politics, economics, and morality unanswered. If machines in our bodies can rebuild cells, for example, why couldnÂ’t they be reengineered as weapons? Or think of singularity, notes the New York Times Book Review, as the "Manhattan Project model of pure science without ethical constraints." KurzweilÂ’s vision requires technology, which we continue to build. But it also requires mass acceptance and faith.Copyright © 2004 Phillips & Nelson Media, Inc.

Read more

See all Editorial Reviews

Product details

Hardcover: 672 pages

Publisher: The Viking Press; 1st edition (September 22, 2005)

Language: English

ISBN-10: 9780670033843

ISBN-13: 978-0670033843

ASIN: 0670033847

Product Dimensions:

6.4 x 2.1 x 9.5 inches

Shipping Weight: 2.1 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

468 customer reviews

Amazon Best Sellers Rank:

#118,459 in Books (See Top 100 in Books)

I remember several years ago telling people I had just subjected myself to the scariest book of my life after reading one about the supposedly inevitable nuclear implosion of Pakistan. Well, now I've found something that tops it, even though author Ray Kurzweil seems to imagine his book as a bolt of optimism. Anyone who has ever played around with the arithmetic of compounding and exponential growth knows how crazy the numbers get as growth feeds on itself. The phenomenon is quite real in the world, and it describes everything from viral epidemics to Warren Buffet's fortune. Kurzweil applies the exponential growth paradigm to the future of technology. He sees not only change itself accelerating, but the rate of change too, if you can go back to your high school calculus and wrap your mind around that stomach-churning concept. The math starts quickly approaching infinity, which is why it's so weird. "Singularity" is a common term-of-art among theoretical physicists, who apply it to a variety of seemingly irrational constructs, such as an infinitely large mass compressed towards an infinitely small point. Kurzweil co-opts the term for his own purpose here to mean the point in time where artificial intelligence starts exceeding human intelligence. Thereafter, it takes over its own programming and, being so powerful, does a better and better job of it. Because things are already moving so fast today, the accelerating rate of change means that Kurzweil's Singularity is closer than even optimists might imagine - hence the book's title. He projects it to occur somewhere in the middle of this century. Afterwards, nothing will ever again be the same. In physics, unimaginable things start happening at singularity points, like energy explosions within black holes. Following Kurzweil's Singularity, the most garish science fiction fantasies start becoming commonplace. The combination of genetics, nanotechnology and robotics - which he refers to collectively as GNR - will transform all aspects of human existence. He believes, for example, that nanobots released into a person's bloodstream, will facilitate a comprehensive (that is to say, 100%) map of that person, including genetic code and nervous system, that can be uploaded and downloaded at will onto new "substrates". In other words, robotic copies of human beings - body, mind, memories, and (one presumes) soul - can be made that will appear indistinguishable from the originals. And for that matter, those originals themselves can be re-shaped at will, giving us all the opportunity to become brilliant, strong, happy, and beautiful. Kurzweil tells us that artificial circuits replicating themselves at a molecular level will merge with the biological circuits that constitute our nervous systems, giving rise an "enhanced" human super-intelligence. Once this starts happening, what we now call the Internet will in effect become telepathic, giving these enhanced humans instantaneous access to all available knowledge and information as they fashion their brave new world. You see how explosive this gets? And it's just the beginning. Once the process gets underway, the evolving super-intelligence keeps expanding until it permeates the entire planet and, still accelerating, eventually the universe. Kurzweil suggests that movement though time-space "wormholes" should one day facilitate rapid travel beyond our own galaxy, taking the process literally everywhere. I realize that my amateur's survey of Kurzweil's thinking here makes him sound like a crank. However, let there be no mistake: he is an accomplished scientist and a highly sophisticated thinker. MIT-trained, he's an expert in artificial intelligence and has put his ideas into practice as a successful tech entrepreneur. Most of this book is not even devoted to prognostications, but to an in-depth review of research currently underway that lays the practical groundwork for virtually everything he talks about (except maybe the wormhole business). While he makes numerous leaps of faith in taking us from here to there, none of his forecasts represent sheer fantasy. He is an extremely good writer, and while staying true to what is in fact pretty complex science, describes it all in a way that makes it reasonably clear to lay readers. For all his hardcore materialism, Kurzweil also has a whimsical streak. Every 50 pages or so, he breaks up his text with imaginary light-hearted debates among himself (appearing as "Ray"), various historical figures - Darwin, Freud, etc. - and a person named "Molly", who seems to be a student. Molly is bright, curious, skeptical, and not in the least bit awed by Ray or the others. The thing about Molly is that she appears in two separate guises: Molly 2004 (the year this book was being written), and Molly 2104, which is of course well beyond the Singularity. One of Kurzweil's key forecasts is that future science will learn how to arrest and even reverse the aging process, allowing people more-or-less to live forever at whatever age they choose. So Molly has made it through the Singularity and returned as a still-young woman to speak about it from experience. Kurzweil is fully aware of the potential downside to his vision. He devotes one long chapter to what he calls "The Deeply Intertwined Promise and Peril of GNR". He devotes another even longer chapter to responding to critics, who have attacked his ideas from every possible perspective. While he treats most criticisms respectfully, in the end he largely dismisses them all. One partial exception and the one specific fear he himself does seem to harbor is of self-replicating nanobots. He and other scientists who seriously debate such stuff even have a short-hand term for this specter: The Grey Goo Problem. Were self-replication somehow to spin out of control, Kurzweil explains to us that in a matter of days it could, in theory, consume the Earth's entire biomass and reduce it to "grey goo". This is indeed a troubling prospect, since this endangered biomass includes all of us. Interestingly, the cluster of criticisms that he responds to most gently are those arising from a spiritualist perspective. In one of his imaginary debates with "Molly", she repeatedly asks "Ray" if he believes in God. Ray surprises by dodging the question every time rather than saying no. Badgered into a corner, he finally avers: "For the sake of your question, we can consider God to be the universe, and I said that I believe in the universe." This sounds suspiciously like a yes, albeit with a twist. He then goes on to explain how his entire vision can be described as a picture of the universe "waking up" as enhanced human intelligence pervades its many corners. Religious people of an unorthodox bent might be tempted to embrace this image as God's self-realization. Fundamentalists of every stripe, however, were they to take K's cosmology seriously at all, would view it with disgust as the self-realization of God's Opposite Number. For me, the most unnerving question that this book triggers is who will control these accelerating technologies. Reading through many passages of the book, I found it hard not hard to be thinking about Nazi scientists beavering away at the design of their Master Race, or North Korean labs re-programming the neural patterns of citizens lacking enthusiasm for Kim Jong-Un. Kurzweil seems to trust in the pragmatic good will of the scientific community, buttressed by regulation. However, not all scientists have good will, and he says nothing about who he supposes will regulate the regulators. I also find it hard to see what joy or challenge there could be in a world where machines or enhanced humans dominate everything. People choosing not to become "enhanced" would either have it forced upon them or face life as a sub-species. The line between utopia and dystopia here is pretty fuzzy, and I find it a little scary that Kurzweil doesn't seem to care. Maybe I've seen too many science fiction movies. All that aside, I highly recommend this book. Decades ago when I was in college I used to describe about every other book I read as "changing my life", as we said in the day. Nowadays, no book changes my life, although the best ones still move the needle for me. Whether I like it or not, this one has me looking at things a little differently than I did before.

Any review of this book would have to start off by emphasizing that it written by Ray Kurzweil, one of the leading electrical engineers, scientists and tinkerers of the latter 20th century and early 21st century. Not surprisingly, he has an incredibly in-depth knowledge of technology, especially with respect to electrical engineering, that he brings to the table in his book. He really, really knows his stuff. That is what gives this book its “meat”. For many, especially those not interested in technical discussions, this book is not recommended. For those who are interested in such a discussion this is a book that is very much worth reading. He makes projections involving computer processing power, human – machine interfacing, energy production, etc. that are all very well worth hearing and that are all made very well. He makes the argument, well based on his in-depth knowledge, that this technology will mark a radical departure not just from the point of technology but in terms of human history and even with respect to what it will mean to be human. He believes that human physiology and technology will so interface that humans will become more cyborg than human and that immortality (at least in the de facto sense) will be reached. All of these views are all well worth listening to, especially for those with a deep interest and/or background in technology.The book does have a number of problems however that need to be pointed out. One is that his views on AI depend almost entirely on brain emulation and reverse engineering. He does not examine other ways AI may develop that do not parallel the human brain. A second problem is that he ignores the economic incentives that would drive human – machinery fusion. To him, the mere availability of the technology means it will be adopted. In this reviewer’s opinion the main driver will be economic competition a la zero sum game theory. In this reviewer’s opinion the real driver will be economic competition. If one’s competitor’s have chips that enable instant memory recall or interfacing with the internet (or a future version of it) one will not be able to compete. Like it or not, for one’s economic survival, one will have to follow the path of becoming a cyborg (or more like one).A third problem is that there is little discussion on how technology will influence human institutions. It may be the case that technology will so undermine these or prevent new ones from emerging in which humans can interact with each other without destroying each other or even functioning effectively with each other. A fourth major problem with his book is that he views the human – machinery fusion that he is predicting in very glowing positive terms. Other authors, such as George Zarkadakis in his “in our image” believe this symbiosis will be what will eventually lead to humanity’s extinction. Another important weakness of the book is its very glowing view of the benefits of human “immortality” or, at the very least a vastly increased lifespan. He seems to forget that the increased lifespan of humanity will also lead to much longer lived Stalin or Maos. Imagine a world where degenerates like these can reign not 20 or 30 years but 100 or 200.Last but not least the most important weakness of the book is the fact that it ignores the very important role that death plays in the evolution of human history through paradigm shifts. Changes in human institutions and popularity held beliefs (i.e., religions, nationalism, secularism, the scientific method, etc.) occur primarily because the young, eventually, replaces the old. A vastly increased human lifespan, never mind immortality, would go very far in undermining this. Alfred Adler put it very eloquently in the following quote: "Death is really a great blessing for humanity, without it there could be no real progress. People who lived for ever would not only hamper and discourage the young, but they would themselves lack sufficient stimulus to be creative".

The Singularity Is Near: When Humans Transcend Biology PDF
The Singularity Is Near: When Humans Transcend Biology EPub
The Singularity Is Near: When Humans Transcend Biology Doc
The Singularity Is Near: When Humans Transcend Biology iBooks
The Singularity Is Near: When Humans Transcend Biology rtf
The Singularity Is Near: When Humans Transcend Biology Mobipocket
The Singularity Is Near: When Humans Transcend Biology Kindle

The Singularity Is Near: When Humans Transcend Biology PDF

The Singularity Is Near: When Humans Transcend Biology PDF

The Singularity Is Near: When Humans Transcend Biology PDF
The Singularity Is Near: When Humans Transcend Biology PDF